Top Verticals for Social Traffic Type
Our team has been busy running tests on various verticals. Overall, we couldn’t find a vertical that didn’t perform well, but here are the verticals that showed outstanding results.
Emm, what is Social Traffic?
Social traffic, as the name implies, is a traffic type that comes from social networks. In Propeller, Social Traffic Type is an Onclick/Popunder targeting that allows you to easily reach only ad zones with social traffic from the most popular networks such as Facebook and Instagram (and many others). As we discussed in our previous posts, Social traffic type has multiple advantages, such as: But how does the social traffic type work that well? All thanks to the nature of social networks. People follow pages based on their personal interests and interact with content that truly “triggers” them. These active users then go to publishers’ sites, where they can see your ads. In this way, we minimize the risk of getting “accidental” users. Well, that’s cool, but we decided to dig deeper and ask our Account Strategist, Alex Shovkun, about his experience with this feature. And guess what? We ended up with some incredible stats and experiment results. Let’s dive in!
What defines traffic convertibility?
As part of the professional deformation, we marketers tend to perceive traffic as an abstract term referring to a certain resource, like crude oil. At times, we forget that “traffic” is actually made up of real users with specific interests, lifestyles, habits, etc. And those users are obviously going online, browsing sites, looking for content, services, products, or maybe even sports to watch. In other words, they have a clear intent. That’s what defines traffic quality: active users who are intentional about their interactions with content and ads. The choice between random users who occasionally land on your landing page and those who have made a conscious decision to visit is usually an easy one for marketers to make. Enters the Social traffic type.
