Social traffic, as the name implies, is a traffic type that comes from social networks.
In Propeller, Social Traffic Type is an Onclick/Popunder targeting that allows you to easily reach only ad zones with social traffic from the most popular networks such as Facebook and Instagram (and many others).
As we discussed in our previous posts, Social traffic type has multiple advantages, such as:
- Real social users without the limitations and restrictions that social networks impose on ad campaigns in certain verticals (iGaming, for example)
- Up to 2.8 times higher conversion rates compared to regular Popunder traffic
- No creatives required other than the landing page
- Quicker results with highly engaged audiences
But how does the social traffic type work that well?
All thanks to the nature of social networks. People follow pages based on their personal interests and interact with content that truly “triggers” them. These active users then go to publishers’ sites, where they can see your ads. In this way, we minimize the risk of getting “accidental” users.
Well, that’s cool, but we decided to dig deeper and ask our Account Strategist, Alex Shovkun, about his experience with this feature. And guess what? We ended up with some incredible stats and experiment results. Let’s dive in!
