As part of the professional deformation, we marketers tend to perceive traffic as an abstract term referring to a certain resource, like crude oil.
At times, we forget that “traffic” is actually made up of real users with specific interests, lifestyles, habits, etc. And those users are obviously going online, browsing sites, looking for content, services, products, or maybe even sports to watch. In other words, they have a clear intent.
That’s what defines traffic quality: active users who are intentional about their interactions with content and ads.
The choice between random users who occasionally land on your landing page and those who have made a conscious decision to visit is usually an easy one for marketers to make.
Enters the Social traffic type.
